.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has onboarded Indian cricketer KL Rahul as a company emissary and also an entrepreneur in the business, it provided ETRetail.Without divulging the exact portion of stake the cricketer has taken, the business stated it is a considerable and also key investment.This partnership targets to take advantage of KL's huge attraction, especially with young people as well as exercise fanatics, to increase Boldfit's reach into untapped markets and also demographics around India.Sharing about the brand name's growth strategies, Pallav Bihani, owner and also chief executive officer of the firm stated, "Our experts are going all-in on extending our activewear and footwear groups, which are actually readied to redefine the fitness market. These portions are our future growth engines." Presently, fitness and doing yoga add-ons steer most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C company achieved an income of Rs 73 crore. With tactical campaigns and this relationship, the brand aims to get to a revenue of Rs 500 crore by FY26. Founded in 2018, it presently offers over 1 crore customers yearly as well as aims to expand this scope to 5 crore with this collaboration. Likewise, it is actually enriching its own source establishment framework to make certain swift shipping as well as constant product availability.Looking forward, the D2C start-up expects a spurt in on the internet website traffic, social networks engagement, as well as much higher sales throughout our crown jewel classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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